Core Review Rules
Safety Beats Excitement
Products should be recommended because they reduce risk or improve fit, not because they look flashy.
Bird Fit Must Be Clear
Listings should explain species/size suitability, not just repeat marketing text.
Why It Was Chosen
Every future pick should say what problem it solves: safer material, better bar spacing, stronger perch logic, easier cleaning, or better enrichment value.
No Miracle Claims
The store should avoid unsupported medical, calming, or wellness claims.
What Launches First vs Later
Low-Risk First
Bowls, perches, liners, basic foraging toys, and clearly described cage accessories are strong first categories.
Use More Caution
Lighting products, supplements, calming aids, and anything implying medical benefit should be delayed or heavily sourced.
Teach, Then Sell
Cleaning and air-quality products should be framed through hazard reduction, not lifestyle aesthetics.
Mechanical Facts First
Interior size, bar spacing, material type, and supervision needs should always beat vague adjectives.
Disclosure Standard
Future rule: if a page contains affiliate links or paid recommendations, the disclosure must be clear and close to the recommendation itself. A practical example statement for Amazon-linked pages is: "As an Amazon Associate, we earn from qualifying purchases."
Every Product Page Should Explain
Who It Fits
Bird size, chew strength, supervision level, and environment type should be explicit.
What Can Go Wrong
Hardware risk, rope fray, bad coatings, oversized gaps, and misuse should be part of the page, not hidden.
How To Use And Clean It
Products are safer when upkeep, replacement rhythm, and use pattern are explained plainly.
What It Is Not
Product pages should never pretend to replace veterinary care or solve serious behavior/health issues by shopping alone.
Policy Anchors
FTC Endorsement Guides
The core standard for clear disclosure and how recommendations are presented.
Open sourceAmazon Associates Agreement
Useful for disclosure language and affiliate program boundaries when those links are used.
Open sourceMedical Claim Caution
The research recommended keeping product pages out of medical territory unless there is very strong review and sourcing.
Open emergency page